Sample Google Adwords Questions:
Question: 1
Jan creates a Google AdWords ad for her company. She wants to avoid showing her ad when
users search for free, cheap, or crack. How can she do this with a keyword match type?
A. Jan will need to create an exact match for the phrases she will allow her ad to be displayed
with.
B. Jan can only do this if she creates an exact match, in quotes, for every approved keyword.
C. Jan will need to create a negative match for the searched phrase that includes free, cheap,
or crack.
D. Jan will need to a broad match, but add the negative qualifier for each keyword she doesn’t
want her ad associated with.
Answer: C
Question: 2
Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad.
If Amy’s immediate goal to increase her clickthrough rate which one of the following
optimization strategies is most appropriate?
A. Amy should attract more clicks by refining her ads, and eliminate extra impressions by
using negative keywords.
B. Amy should increase her advertising budget.
C. Amy should add relevant keywords and site placements to her ad groups while making ad
text more compelling.
D. Amy should focus on her Website. Her landing page and entire Website is must be set up
to let users find the specific thing being promoted in her ad.
Answer: A
Question: 3
Frank is managing a Google AdWords ad group for his travel agency. Frank wants to make
certain that his ad appears in Google when someone searches for Montana cabin rentals.
Which one of the following matching options would ensure that Frank’s ad would ap pear
when this exact phrase exclusively is used?
A. “Montana cabin rentals”
B. [Montana cabin rentals]
C. Montana cabin rentals
D. -Montana cabin rentals
Answer: B
Question: 4
PassGuide adwords-fundamentals
Build Your Dreams
Blynn is reviewing her Google AdWords account and notices that her ad has received a
considerable amount of clicks. Upon further review, Blynn realizes that on some days the
amount of clicks were considerably more than what her daily budget has allowed. W hat is the
most likely reason why this is happening?
A. Google may deliver more clicks than what Blynn’s budget called for to make up for other
days within the same billing period in which the daily budget was not reached.
B. Google will adjust the daily budget as needed based on the quality score of the ad.
C. Blynn hasn’t set, but hasn’t approved, her daily budget for ads.
D. Blynn is using cost-per-million (CPM) bidding, not cost per click bidding.
Answer: A
Question: 5
Blynn is reviewing her Google AdWords account and notices that her ad has received a
considerable amount of clicks. Upon further review, Blynn realizes that on some days the
amount of clicks were considerably more than what her daily budget has allowed. W hat is the
most likely reason why this is happening?
A. Google may deliver more clicks than what Blynn’s budget called for to make up for other
days within the same billing period in which the daily budget was not reached.
B. Google will adjust the daily budget as needed based on the quality score of the ad.
C. Blynn hasn’t set, but hasn’t approved, her daily budget for ads.
D. Blynn is using cost-per-million (CPM) bidding, not cost per click bidding.
Answer: A
Question: 6
You have a Website that sells training seminars for companies. You want the users to visit
your site through your Google AdWords ad and sign-up for a newsletter. What tool would you
use to track the success of your Google AdWords ad?
A. Conversion tracking
B. Google analytics
C. Account snapshot
D. Campaign statistics
Answer: A
Question: 7
Which one of the following statements best describes the relationship between the quality
score and the cost-per-click of an ad in Google AdWords?
A. The higher a keyword’s Quality Score, the higher the price you pay for each click and thePassGuide adwords-fundamentals
Build Your Dreams
better its ad position.
B. The higher a keyword’s Quality Score, the lower the price you pay for each.
C. The higher a keyword’s Quality Score, the lower the price you pay for each click and the
better its ad position.
D. The higher a keyword’s Quality Score, the higher the price you pay for each click and the
higher the ranking of your ad over your competition.
Answer: C
Question: 8
Chris is managing a Google AdWords campaign for his client. The client wants to specifically
target women between the ages of 38 and 45. How can Google AdWords help Chris achieve
this goal?
A. Google AdWords can target demographics, such as age and sex, through the demographic
bidding tool.
B. Google AdWords cannot target ages and sex.
C. Google AdWords can only target certain demographics through the Google Network.
D. Google AdWords can only loosely target demographics through the Demographics setting
in the Google AdWords home page.
Answer: A
Question: 9
What tool can you use with Google AdWords to determine how much time customers spend
on your site after they click your ad?
A. Google Translate
B. Google Analytics
C. Google Pack
D. Google Trends for Websites
Answer: B
Question: 10
You are working with a client to discuss how their ad will appear in the Google Network. You
tell the client that they can customize the ad’s content placement, but the customer doesn’t
understand the concept of content placement. Which one of the followi ng is the best
description of content placement in the Google Network?
A. A placement describes the premium to low-level minimums for an ad to be placed on a
Google Network participant’s page.
B. A placement is where the Google AdWords ad will appear on the Internet.
C. A placement can be an entire Website, a subset of a Website, or even an individual ad unitPassGuide adwords-fundamentals
Build Your Dreams
positioned on a single page.
D. A placement is the order in which an advertisement is displayed on a Google Network’s
participant’s page.
Answer: C
Question: 11
Gina is working with Amy on a Google AdWords campaign they have created. Their manager
Joe is concerned about the cost per click rate and how quickly the campaign’s budget may be
depleted.
Amy tells Joe about the AdWords Discounter pricing. What is the AdWords Discounter?
A. The AdWords Discounter is a feature that automatically reduces the price advertisers pay
for clicks if Google’s data shows that a click from a Content Network page is less likely to
result in a conversion.
B. The AdWords Discounter is a feature that will charge you less per click the more clicks a
campaign receives.
C. The AdWords Discounter is a feature built into AdWords that will charge you the lowest
possible CPC while still maintaining your position for each keyword if you pay for the ads
upfront.
D. The AdWords Discounter is a feature built into AdWords that will charge you the lowest
possible CPC while still maintaining your position for each keyword.
Answer: D
Question: 12
Consider an advertiser that is trying to sell more coffee beans. The advertiser has identified
keywords for the ad groups: gourmet coffee beans, organic coffee beans, and French roast
beans.
Which keyword wouldn’t be a good choice to include in the ad group gourmet coffee beans?
A. Gourmet coffee beans
B. Gourmet coffee
C. French roast coffee beans
D. Specialty coffee
Answer: C
Question: 13
You are an SEO consultant for Henry’s company. Henry is interested in the Google AdWords
program, but he’s mostly interested in branding his site and getting ad visibility. With this in
mind, which bidding option would you recommend to Henry?
A. Cost-per-thousand impressionsPassGuide adwords-fundamentals
Build Your Dreams
B. Cost-per-click bidding
C. Conversion optimizer
D. Cost-per-view
Answer: A
Question: 14
Your customer wants you to create a Google AdWords report that will show them how many
times the ads were shown and the actual cost-per-click rate. What type of report can you
create for the client?
A. Conversion reporting
B. Impression report
C. CTR report
D. Statistical report
Answer: D
Question: 15
John wants to create a new Google AdWords ad for his company. John would like for users
that land on his Web URL to receive a pop-up window explaining the discount of the day. Is
this a problem for Google AdWords users?
A. Yes, it is a violation of the content policies for Google AdWords.
B. No, pop-ups are fine, but pop-unders are not allowed.
C. No, pop-ups are fine as long as the pop-up window is related to the Google AdWords
purch ased.
D. Yes, it is a violation of the link policies.
Answer: D
Question: 1
Jan creates a Google AdWords ad for her company. She wants to avoid showing her ad when
users search for free, cheap, or crack. How can she do this with a keyword match type?
A. Jan will need to create an exact match for the phrases she will allow her ad to be displayed
with.
B. Jan can only do this if she creates an exact match, in quotes, for every approved keyword.
C. Jan will need to create a negative match for the searched phrase that includes free, cheap,
or crack.
D. Jan will need to a broad match, but add the negative qualifier for each keyword she doesn’t
want her ad associated with.
Answer: C
Question: 2
Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad.
If Amy’s immediate goal to increase her clickthrough rate which one of the following
optimization strategies is most appropriate?
A. Amy should attract more clicks by refining her ads, and eliminate extra impressions by
using negative keywords.
B. Amy should increase her advertising budget.
C. Amy should add relevant keywords and site placements to her ad groups while making ad
text more compelling.
D. Amy should focus on her Website. Her landing page and entire Website is must be set up
to let users find the specific thing being promoted in her ad.
Answer: A
Question: 3
Frank is managing a Google AdWords ad group for his travel agency. Frank wants to make
certain that his ad appears in Google when someone searches for Montana cabin rentals.
Which one of the following matching options would ensure that Frank’s ad would ap pear
when this exact phrase exclusively is used?
A. “Montana cabin rentals”
B. [Montana cabin rentals]
C. Montana cabin rentals
D. -Montana cabin rentals
Answer: B
Question: 4
PassGuide adwords-fundamentals
Build Your Dreams
Blynn is reviewing her Google AdWords account and notices that her ad has received a
considerable amount of clicks. Upon further review, Blynn realizes that on some days the
amount of clicks were considerably more than what her daily budget has allowed. W hat is the
most likely reason why this is happening?
A. Google may deliver more clicks than what Blynn’s budget called for to make up for other
days within the same billing period in which the daily budget was not reached.
B. Google will adjust the daily budget as needed based on the quality score of the ad.
C. Blynn hasn’t set, but hasn’t approved, her daily budget for ads.
D. Blynn is using cost-per-million (CPM) bidding, not cost per click bidding.
Answer: A
Question: 5
Blynn is reviewing her Google AdWords account and notices that her ad has received a
considerable amount of clicks. Upon further review, Blynn realizes that on some days the
amount of clicks were considerably more than what her daily budget has allowed. W hat is the
most likely reason why this is happening?
A. Google may deliver more clicks than what Blynn’s budget called for to make up for other
days within the same billing period in which the daily budget was not reached.
B. Google will adjust the daily budget as needed based on the quality score of the ad.
C. Blynn hasn’t set, but hasn’t approved, her daily budget for ads.
D. Blynn is using cost-per-million (CPM) bidding, not cost per click bidding.
Answer: A
Question: 6
You have a Website that sells training seminars for companies. You want the users to visit
your site through your Google AdWords ad and sign-up for a newsletter. What tool would you
use to track the success of your Google AdWords ad?
A. Conversion tracking
B. Google analytics
C. Account snapshot
D. Campaign statistics
Answer: A
Question: 7
Which one of the following statements best describes the relationship between the quality
score and the cost-per-click of an ad in Google AdWords?
A. The higher a keyword’s Quality Score, the higher the price you pay for each click and thePassGuide adwords-fundamentals
Build Your Dreams
better its ad position.
B. The higher a keyword’s Quality Score, the lower the price you pay for each.
C. The higher a keyword’s Quality Score, the lower the price you pay for each click and the
better its ad position.
D. The higher a keyword’s Quality Score, the higher the price you pay for each click and the
higher the ranking of your ad over your competition.
Answer: C
Question: 8
Chris is managing a Google AdWords campaign for his client. The client wants to specifically
target women between the ages of 38 and 45. How can Google AdWords help Chris achieve
this goal?
A. Google AdWords can target demographics, such as age and sex, through the demographic
bidding tool.
B. Google AdWords cannot target ages and sex.
C. Google AdWords can only target certain demographics through the Google Network.
D. Google AdWords can only loosely target demographics through the Demographics setting
in the Google AdWords home page.
Answer: A
Question: 9
What tool can you use with Google AdWords to determine how much time customers spend
on your site after they click your ad?
A. Google Translate
B. Google Analytics
C. Google Pack
D. Google Trends for Websites
Answer: B
Question: 10
You are working with a client to discuss how their ad will appear in the Google Network. You
tell the client that they can customize the ad’s content placement, but the customer doesn’t
understand the concept of content placement. Which one of the followi ng is the best
description of content placement in the Google Network?
A. A placement describes the premium to low-level minimums for an ad to be placed on a
Google Network participant’s page.
B. A placement is where the Google AdWords ad will appear on the Internet.
C. A placement can be an entire Website, a subset of a Website, or even an individual ad unitPassGuide adwords-fundamentals
Build Your Dreams
positioned on a single page.
D. A placement is the order in which an advertisement is displayed on a Google Network’s
participant’s page.
Answer: C
Question: 11
Gina is working with Amy on a Google AdWords campaign they have created. Their manager
Joe is concerned about the cost per click rate and how quickly the campaign’s budget may be
depleted.
Amy tells Joe about the AdWords Discounter pricing. What is the AdWords Discounter?
A. The AdWords Discounter is a feature that automatically reduces the price advertisers pay
for clicks if Google’s data shows that a click from a Content Network page is less likely to
result in a conversion.
B. The AdWords Discounter is a feature that will charge you less per click the more clicks a
campaign receives.
C. The AdWords Discounter is a feature built into AdWords that will charge you the lowest
possible CPC while still maintaining your position for each keyword if you pay for the ads
upfront.
D. The AdWords Discounter is a feature built into AdWords that will charge you the lowest
possible CPC while still maintaining your position for each keyword.
Answer: D
Question: 12
Consider an advertiser that is trying to sell more coffee beans. The advertiser has identified
keywords for the ad groups: gourmet coffee beans, organic coffee beans, and French roast
beans.
Which keyword wouldn’t be a good choice to include in the ad group gourmet coffee beans?
A. Gourmet coffee beans
B. Gourmet coffee
C. French roast coffee beans
D. Specialty coffee
Answer: C
Question: 13
You are an SEO consultant for Henry’s company. Henry is interested in the Google AdWords
program, but he’s mostly interested in branding his site and getting ad visibility. With this in
mind, which bidding option would you recommend to Henry?
A. Cost-per-thousand impressionsPassGuide adwords-fundamentals
Build Your Dreams
B. Cost-per-click bidding
C. Conversion optimizer
D. Cost-per-view
Answer: A
Question: 14
Your customer wants you to create a Google AdWords report that will show them how many
times the ads were shown and the actual cost-per-click rate. What type of report can you
create for the client?
A. Conversion reporting
B. Impression report
C. CTR report
D. Statistical report
Answer: D
Question: 15
John wants to create a new Google AdWords ad for his company. John would like for users
that land on his Web URL to receive a pop-up window explaining the discount of the day. Is
this a problem for Google AdWords users?
A. Yes, it is a violation of the content policies for Google AdWords.
B. No, pop-ups are fine, but pop-unders are not allowed.
C. No, pop-ups are fine as long as the pop-up window is related to the Google AdWords
purch ased.
D. Yes, it is a violation of the link policies.
Answer: D
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